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New Check out our data catalog The experts in Geospatial Tamoco is a data-privacy-aware geospatial company that accurately understands device location with unprecedented accuracy. Our leading-edge ML algorithm aims to enhance location accuracy and provide reliable geospatial data without compromising user privacy. Get in touch Phone Global Device Audience Circle Daily events Airplay-video Countries Our […]
There’s a difference between a satisfied customer and a loyal customer, says Shep Hyken, customer service expert. These days, consumers are accustomed to being pampered and treated like royalty, which means you have to go out of your way to attract and keep them. But what’s the X factor, the secret sauce that makes all […]
Improve user retention, boost app engagement metrics, and improve your bottom line. Simply put – mobile app engagement is providing your users with a reason to keep coming back to your mobile app or open your mobile app and perform the desired action. You must create an engagement strategy that boasts high-quality communication. As well […]
The ultimate guide to app monetization This guide is everything you need to know about app monetization. We’ll breakdown different strategies and look at the pros and cons of each. You’ll learn how to optimize and generate impressive revenue from your app with various app monetization models. We’ll also look at app revenue trends as […]
Programmatic advertising spending now accounts for more than 80% of digital ad spending. This spend is increasingly being moved in-house. When surveyed, 35% of brands had, to some extent, reduced the role of agencies. Over the last few years, marketers have developed this in-house programmatic media buying so that it makes use of first, second, […]
What is the bidstream? The bidstream is a network of advertising requests that deliver ads to mobile devices. A bid request refers to the moment when a publisher auctions off an ad slot to an advertiser. This request delivers an ad to the device. When the ad is delivered, some information is passed back the […]
One significant challenge marketers face is how they can grow their audiences once they want to achieve scale. Growing targets will always mean that marketers need to reach more people. The problem that marketers encounter is how to grow these audiences while keeping them relevant to their product or proposition. Expanding your audience beyond your […]
Introduction Data is changing everything. Data is everywhere. Over 2.5 quintillion bytes of data are created every single day, and it’s only going to grow from there. By 2020, it’s estimated that 1.7MB of data will be created every second for every person on earth. For marketers, this is an awful lot of data […]
How to Implement a Successful Business Intelligence Strategy Having the right business intelligence can be the difference in growth or stagnation. An effective BI strategy can help your business: Remain competitive; Continuously improve; Increase profits; Grow or expand. But having a BI strategy isn’t just about having the right technology or gathering big data. It […]